Customer wants to reach a younger target audience with a high priced product:
Our Digital Marketing team came up with a marketing strategy from their research and data analytics and created archetypes that catered for the identified target audience. These archetypes were then pulled from real life data to create personas which reflected actual potential customers and their income brackets as well as lifestyle.
In reaching this audience we needed to come up with an innovative approach to our channel market plan to ensure engagement was accessed in the right place in the market. This had all of the aspects work together to build brand awareness, create leads, as well as engage customers on their preferred channels.
How can my product break through the clutter with conceptual and creative thinking and give great customer experiences without jeopardising my main goal of product sales.
By following Design Thinking and Lean Methodology approaches to our engagements, we have 4 phases as we move through the three stages of Understanding, Creation and Delivery. Each stage focuses on extracting and refining insights and data which have actionable results moving to understand the client’s needs.
I want my brands name out there and wanting it to be synonymous as on top of trends:
Social media advertising can be nerve wrecking but our team of social media strategists and writers have it handled by not only understanding your objectives, but understanding how your target audience want to be talked to and on which channels add value.
How can my brand position itself to improve relevant traffic to my website?
Figuring Out How Your Customers Search
Before you can optimize your website, you have to know what you are optimizing it for. The terms people use to search for what you offer are known as keywords.
SEO Builds Trust & Credibility
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you’re the best.
My services are what my audience is needing but they aren’t buying from me:
It’s not just what you say but how you say it and the channels in which you say it on. Our copywriters understand your target audiences and the landscape and that not every person wants to be spoken to the same way. Some audiences want quick bite size content and others want long flowery explanations.
Is what I am currently doing working and how do I make it better?
Using a number of tools we are able track and analyse the digital behaviour and journey used by the audience to help determine effective campaigns. We will categorise your target market and create look-a-like audiences to build your database – and use re-marketing to deliver the right products to the right audiences. Using our in-house tools we are able to deliver reporting and insight to drive continuous improvement and control.