services

Digital Marketing

Our Digital Marketing team combines
business and digital strategy with online
marketing elements.

Marketing and Channel Market Strategies:

Our team creates strategies based off the objectives to ensure a seamless and well executed marketing and channel plan in place.

We offer Audience Analysis and targeting segmentation:

  • Competitor Reviews
  • Social Media Strategy
  • Digital Media Strategy (Channels & Tactics) and remarketing
  • Content Strategy
  • Campaign Strategy
  • Lead Generation Strategy

Design and Ideation:

We have a fully-fledged conceptual design team who are skilled in graphic design, motion graphics & animation.

We also specialise in video production including editing and gamification.

We are innovative and continuously push the design boundaries for ourselves and our clients to ensure we are always at the tipping point to create great customer engagement and experiences whilst retaining our creative excellence.

Social Media Management:

At EOH Digital, we provide comprehensive social media strategies which ensure that social media solves business challenges that focus is set on networks that add value, that defined content pillars exist.

We offer extensive industry knowledge and best practises and we ensure social media KPIs are met. Our capabilities include:

  • Social Media Strategy
  • Editorial Calendars
  • Copywriting
  • Content Management
  • Community Management
  • Reporting
  • Online Reputation Management
  • Insights
  • Off-site SEO

SEO:

EOH Digital’s SEO works to get you to rank in search results with targeted keywords on Google (or any other search engine).

The benefit of using EOH Digital is that our search engine optimisation plans are constantly monitored to ensure that we keep your business’s search engine optimisation, optimised.

We are always ideally positioned to help improve and target your SEO strategy to ensure your visits and ROI continue to grow.

SEM:

We manage and plan and buy all paid search campaigns on all search and display marketing engines. We Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI.

  • We track, report, and analyse website analytics and PPC campaigns
  • We optimize copy and landing pages for paid search engine marketing campaigns
  • We Perform ongoing paid keyword discovery, expansion and optimization
  • We Research and analyse competitor advertising links. We do during and post campaign reporting

Content Management and Copywriting:

We create copy for both online and offline media, bite sized and long form, Copy is conceptual and targeted for the audience as well as the product category thus ensuring that we  continuity engage with the customer and our brands.

Analytics and Reporting:

Analytics and data plays a big role in everything we do. Digital allows us the luxury `of giving real, un-filtered intelligent data about consumer behaviours, trends and engagements. Using the data available to us we can insure the targeting of consumers that are in the “frame of mind of buying”. Meaning we only target a consumer that has shown interest or interacted with our product insuring greater engagement from the start and more qualified leads. Ultimately, analytics is used to track every touch-point and measure ROI to effectively deliver the best value for money and give us valuable insights for future consideration.

“To lead and educate, inspire and innovate, and deliver intelligently.”

- EOH Digital

What We Do

Customer wants to reach a younger target audience with a high priced product:

Our Digital Marketing team came up with a marketing strategy from their research and data analytics and created archetypes that catered for the identified target audience. These archetypes were then pulled from real life data to create personas which reflected actual potential customers and their income brackets as well as lifestyle.

In reaching this audience we needed to come up with an innovative approach to our channel market plan to ensure engagement was accessed in the right place in the market. This had all of the aspects work together to build brand awareness, create leads, as well as engage customers on their preferred channels.

 

How can my product break through the clutter with conceptual and creative thinking and give great customer experiences without jeopardising my main goal of product sales.

By following Design Thinking and Lean Methodology approaches to our engagements, we have 4 phases as we move through the three stages of Understanding, Creation and Delivery. Each stage focuses on extracting and refining insights and data which have actionable results moving to understand the client’s needs.

 

I want my brands name out there and wanting it to be synonymous as on top of trends:

Social media advertising can be nerve wrecking but our team of social media strategists and writers have it handled by not only understanding your objectives, but understanding how your target audience want to be talked to and on which channels add value.

 

How can my brand position itself to improve relevant traffic to my website?

Figuring Out How Your Customers Search

Before you can optimize your website, you have to know what you are optimizing it for. The terms people use to search for what you offer are known as keywords.

SEO Builds Trust & Credibility

SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you’re the best.

 

My services are what my audience is needing but they aren’t buying from me:

It’s not just what you say but how you say it and the channels in which you say it on. Our copywriters understand your target audiences and the landscape and that not every person wants to be spoken to the same way. Some audiences want quick bite size content and others want long flowery explanations.

 

Is what I am currently doing working and how do I make it better?

Using a number of tools we are able track and analyse the digital behaviour and journey used by the audience to help determine effective campaigns. We will categorise your target market and create look-a-like audiences to build your database – and use re-marketing to deliver the right products to the right audiences. Using our in-house tools we are able to deliver reporting and insight to drive continuous improvement and control.